This is I dig denim.


I dig denim is a Swedish denim brand for women, kids, and babies founded in 2009 by designer Hanna Clavegård. You can find I dig denim in more than 25 countries worldwide and in more than 200 selected department and independent stores. I dig denim is based in Gothenburg, Sweden.

“Nothing stays with you like a cool pair of denims.  Trendy yet classic, sustainable, and almost eternal. Denims can be shaped for all bodies, thus one of the most loved materials. This is what I love about denim, I really do dig denim.”

Hanna Clavegård, designer and founder

Denim and more for women, kids & babies.


A vision of the unique.

Our DNA is denim. This is where it all started. With comfortable, durable, unique, and edgy denim for all ages. Enabling adventure, activity, and joy for our young. Adding self-esteem to our women through perfect fittings, creating a feeling of finding a favorite pair of jeans, every time.

Our collections have grown to also include a full baby collection as well as amazing hoodies, tees, sweaters, dresses, jackets, underwear, sleepwear, and accessories. Collections inspired by the wild and barren Swedish west coast. Clothing that makes you feel unique, confident, and ready for life. Always with quality, sustainability, and edgy design as top priorities.

The environmental and ethical aspects are extremely important to us. We continuously work hard to find the best manufacturers who can provide us with organic fabrics, and we are so proud that our ECO collection is growing bigger every season. We are now close to a 100% organic or recycled collection.

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Welcome to I Dig Denim!

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